Atlas Reverb
Launch campaign and two films for Waves’ flagship reverb, including a long-form piece with Greg Wells.
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Asher Parkes
Emmy-winning marketing & creative lead
Marketing strategy. Films.
Stories from behind the music.
Billie Eilish Beyoncé Kendrick Lamar Lil Nas X Red Hot Chili Peppers
Films and interviews with the producers and engineers behind these artists’ records, including Manny Marroquin, Greg Wells, Stu White, Chris Lord-Alge and Howie Weinberg.
Selected work
01
How Music Got Loud
A short documentary about the loudness wars, told by the engineers who made the records.
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Selected conversations
Interviews I conducted and wrote for Waves.
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Mixing Emotions in Kendrick Lamar’s Mr. Morale & the Big Steppers
Mix engineer Manny Marroquin on how he approached the emotion in the album.
Read the interview (opens waves.com)
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Breaking the Mix Rules with Billie Eilish
Mix engineer Rob Kinelski on his work on her debut album, When We All Fall Asleep, Where Do We Go?
Read the interview (opens waves.com)
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The Vocal Producer Who Mixed Lil Nas X’s “Old Town Road”
Vocal producer Andrew Bolooki on his work on the track.
Read the interview (opens waves.com)
About
I come from the world of making and mixing records, and moved into music technology. Leading product marketing at Waves, I’ve run some of the company’s most successful plugin launches and manage a team of product marketers.
But the soul of the work always happens around the record makers. I lead the campaigns, and write and direct the films that go with them, featuring producers, engineers and artists, from the first idea through to the final edit & mix.
- Product marketing leadershipLaunches, positioning, teams
- Campaign strategyStory, messaging, creative
- FilmWriting, directing, producing
- Music productionRecords, mixing, the studio